1 · Opener — Pain Mining (10 seconds)
OPENER
"Hey
{first name} — it's Michal. Quick one: most
{tradesmen / plumbers / electricians} I speak to are flat out doing the work and absolutely hate the admin side. Is that fair, or are you one of the rare ones who's got it all sorted?"
↓ THEN SHUT UP. Wait. Let him answer. This is the most important silence in the call.
Industry-specific openers are on the Industry Hooks tab. Use the one that matches the prospect's trade — it sounds 10× more credible than a generic line.
2 · Pain Exploration — If He Says "Yeah, It's A Nightmare"
DIG
"What bit winds you up most? The calls while you're on a job, chasing people for reviews, quoting, or something else?"
Listen. Pick the one he lights up on.
"How often is that happening? Like daily, or more?"
"And when that goes wrong — what's it actually cost you? A job? Your evening? Your headspace?"
"If that just... stopped being a problem — what would you do with that time? More jobs? Actually finish at 5? See your family?"
Let him paint the picture. Don't interrupt.
3 · The Bridge — Soft Transition (after pain)
BRIDGE
"Here's the thing — I don't know if I can help you or not. I build custom AI setups for small businesses, but I don't do off-the-shelf rubbish. I look at how you actually work and fix the specific stuff that's bleeding your time. Sometimes it's calls, sometimes it's reviews, sometimes it's something I wouldn't guess until I see it."
Pause. Let it land.
"Would it be worth 15 minutes this week for me to just look at what you've got and tell you honestly if it's fixable? No pitch, no slides — just me looking at your setup and giving you a straight yes or no."
4 · If He Says "I'm Sorted" / Brushes You Off
BRUSH-OFF: SORTED
"Fair enough — you're the first this week. Just out of curiosity, what did you fix? Calls? Scheduling?"
This flips it. Now he's explaining his system. Either you learn something, or he realises his "system" is actually his missus doing unpaid labour at 9pm. Either way, you win.
5 · If He Says "Not Interested" / "Send Me An Email"
BRUSH-OFF: NOT INTERESTED
"Totally get it — I hate these calls too. I'm not going to chase you. But real quick: if you could wave a wand and make one annoying admin job disappear today, what would it be?"
One question. No commitment. Sometimes this reopens the door. Sometimes it doesn't. Either way, you actually cared for 30 seconds — which makes you different.
6 · Booking The 15 Minutes
BOOK
"Tuesday or Thursday better? Morning or afternoon?"
Give two options, never "when suits you?" — that kills momentum.
"I'll send you a quick text with the Zoom link — or if you prefer I just call you back, that's fine too. Whatever's easier."
Removes friction. Small businesses hate Zoom surprises.
7 · The Close — Upfront Contract
UPFRONT CONTRACT
"Just so we're not wasting each other's time — my job in those 15 minutes is to figure out if what I do actually fits you. If it doesn't, I'll tell you straight. Sound fair?"
He agrees to honesty, you agree to walk away if it's not right. Trust established.
8 · If You Get Voicemail (20 seconds)
VOICEMAIL
"Hey
{first name} — it's Michal. Not a sales call, promise. I work with
{tradesmen / plumbers} on the admin stuff that eats their evenings. Had a quick question about how you're handling calls while on jobs. No rush — I'll try you again Thursday, or feel free to text me back if easier.
[your number]."
9 · Mindset Checklist (read before EVERY call)
- I'm not here to sell. I'm here to see if I can help.
- If I can't help, I'll say so — and that's a win too.
- My only goal: get them to describe their pain in their own words.
- No AI jargon. No features. Just pain, cost, and what "fixed" looks like.
- If they say no, I genuinely thank them and move on. No rebuttal.
Use the opener that matches the trade. Sounds way more credible than generic "admin stuff". Always finish with the pause: "...is that fair, or are you one of the rare ones who's got it all sorted?" then shut up.
🔧 Plumbers
Pain: missed calls = lost emergency jobs
"Most plumbers I speak to are flat out on jobs and missing calls left and right — somebody's boiler dies, they ring three plumbers, first one to answer wins. Is that fair, or...?"
⚡ Electricians
Pain: compliance docs, certs, job sheets
"Most sparkies I talk to are buried in compliance paperwork — certificates, job sheets, EICRs, customer copies. The actual electrical work is the easy bit. Is that fair, or...?"
🧱 Builders
Pain: clients changing minds, chasing materials
"Most builders I speak to are chasing three suppliers and two clients daily — materials late, customers changing the spec mid-job, somebody else's invoice gone walkabout. Is that fair, or...?"
🏠 Roofers
Pain: storm calls while on jobs
"Most roofers I speak to are up a ladder when the storm calls come in — phone's ringing, can't answer, three jobs gone to whoever picked up first. Is that fair, or...?"
🔥 Heating / HVAC
Pain: boilers break on weekends
"Most heating engineers I speak to are flooded the moment it gets cold — boilers dying Saturday night, twenty voicemails Monday morning. Is that fair, or...?"
🔐 Locksmiths
Pain: emergency dispatch chaos
"Most locksmiths I speak to are 40 minutes away when the panic call comes in — and by the time you ring back they've called the next one. Is that fair, or...?"
🚗 Auto Repairs
Pain: explaining diagnostics to suspicious customers
"Most garages I speak to spend half their day explaining the same diagnosis to people who think they're being ripped off. Then the next caller asks the exact same thing. Is that fair, or...?"
Tap to expand. The goal isn't to "win" the objection — it's to reframe and either re-open or move on with grace.
"I don't need AI" +
"Right — neither did most of my clients before we found the actual problem. AI is just the tool. What I do is figure out what's bleeding your time — sometimes that's AI, sometimes it's just a better process. The 15 minutes is to find out which. No commitment."
"Too expensive" +
"I haven't pitched you anything yet — so you don't actually know the cost. The 15-minute look is free. If I find something I can fix for £495, that's the cost of a busy weekend's work. If it's bigger, you decide if it's worth it. No commitment now."
"We tried automation before, it was rubbish" +
"Yeah, most of it is. Off-the-shelf stuff fails because it doesn't fit YOUR workflow. That's exactly why I look at how you actually run things first, then build to fit. Not the other way around. What did you try before? Want to know if I'd have approached it differently."
"I'm too busy" +
"That IS the problem we're solving though, mate. If you've got 15 minutes between jobs Tuesday or Thursday, that's all I need. And if it's not a fit, you've lost 15 minutes — if it is, you might claw back five hours a week."
"I'm already using ChatGPT" +
"Brilliant — most of my clients use ChatGPT for some bits already. What I do is connect it properly to your business — your calendar, your invoicing, your phones — so it actually does the work for you instead of you copy-pasting prompts. What are you using it for currently?"
"Send me information" +
"Of course — what specifically? If I send a generic doc you'll never read it. If you tell me which bit you're curious about, I'll send something actually useful. What's the thing that's been on your mind?"
"I need to think about it" +
"Totally fair. What's the bit you're unsure about — the cost, whether it'll actually work, or something else? I'd rather know now so I can give you a real answer than have you guess and never call back."
"How do I know you're not just a chatbot guy" +
"Fair question. I'm a tradesperson myself — furniture assembly business in Manchester, 500+ reviews, been doing it for years. I started building AI tools because I needed them in my own business first. I'm not selling a product I bought off a course. Want me to send you my own site so you can see?"
Pricing — Know Before You Quote
AI Audit
£495
Free 30-min discovery call first. Audit credit-back if they sign a build within 30 days.
Custom Build
£750 – £15k+
Quoted per scope after audit. Typical small build £1.5–3k. Mid £3–7k. Complex £7k+.
Services I Build (15 services on michalhajdys.com)
AI Chatbot Development
ai-chatbot-development
AI Workflow Automation
ai-workflow-automation
AI Customer Service
ai-customer-service
AI Lead Generation
ai-lead-generation
AI Data Analysis
ai-data-analysis
AI Content Generation
ai-content-generation
AI Appointment Scheduling
ai-appointment-scheduling
AI Invoice & Billing
ai-invoice-billing
AI Social Media Management
ai-social-media-management
AI Email Marketing
ai-email-marketing
AI Inventory Management
ai-inventory-management
AI CRM Integration
ai-crm-integration
ChatGPT Integration
chatgpt-integration
AI Voice Assistant
ai-voice-assistant
AI Document Processing
ai-document-processing
Things You NEVER Say (use the right side)
| ❌ Don't say | ✅ Say instead |
|---|
| "AI receptionist" | "handling the calls that matter" |
| "Automation" | "the boring stuff that steals your evenings" |
| "Save you time" | "get your evenings back" |
| "Discovery call" | "15 minutes to see if it's fixable" |
| "My product" | "what I'd build for you" |
| "Are you the decision maker?" | [Say nothing. Assume he is. If not, he'll tell you.] |
| "Best of breed solution" | "fits how you already work" |
| "Optimise" | "stop wasting time on" |
The "Wave A Wand" Bridge (last-chance line)
"If you could wave a wand and make one annoying admin job disappear today — what would it be?"
Use this when the call is dying. Asks them to imagine relief, not buy anything. Often surfaces a real pain you couldn't have guessed.
After-Call Text (if no answer)
"Hey {name}, Michal here. Tried calling earlier — not a sales pitch, promise. I help tradesmen sort the admin stuff that eats their evenings. If you've got 15 min Tues or Thurs to just take a look at what you've got, I'll give you a straight yes or no. No commitment. — Michal"